Top 10 AdTech Startups in india

Discover the top 10 AdTech startups in India revolutionizing advertising with innovative technologies. InMobi is a global mobile advertising platform offering advanced data-driven marketing solutions.

1 InMobi :

Certainly! Here’s an overview of InMobi, including its background, services, and a table summarizing key information:

InMobi Overview

InMobi is a global provider of mobile advertising and marketing platforms, headquartered in Bangalore, India. Founded in 2007 by Naveen Tewari, Abhay Singhal, Amit Gupta, and Mohit Saxena, InMobi has grown to become one of the largest independent mobile advertising platforms in the world.

Services and Offerings:

  • Advertising Solutions: InMobi offers a range of advertising solutions that help businesses engage with consumers on mobile devices through various ad formats such as native ads, video ads, interstitials, banners, etc.
  • Monetization: For publishers and developers, InMobi provides monetization solutions to optimize revenue from their mobile apps and websites through targeted advertising.
  • Data and Analytics: InMobi utilizes advanced data analytics and machine learning algorithms to provide insights into user behavior, enabling more effective targeting and personalized advertising campaigns.
  • Programmatic Advertising: InMobi’s programmatic advertising platform facilitates real-time bidding (RTB) and automated ad buying processes, enhancing efficiency and ROI for advertisers.
  • Global Presence: In addition to its presence in India, InMobi has offices and operations across North America, Europe, Asia Pacific, and Latin America, serving a global clientele.

Key Information Table

AspectDetails
Founded2007
FoundersNaveen Tewari, Abhay Singhal, Amit Gupta, Mohit Saxena
HeadquartersBangalore, India
ServicesMobile advertising, monetization, data analytics, programmatic advertising
Global ReachOffices across North America, Europe, Asia Pacific, Latin America
Key OfferingsNative ads, video ads, interstitials, banners, programmatic advertising
Industry ImpactSignificant player in mobile advertising, known for innovation and scale
ClientsGlobal brands, advertisers, publishers, app developers
Technology FocusData-driven insights, machine learning algorithms
Websiteinmobi.com

InMobi continues to innovate in the mobile advertising space, leveraging technology and data to deliver impactful advertising solutions globally.

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2 Vserv :

Vserv is a mobile marketing and advertising platform company based in India. Founded in 2010 by Dippak Khurana and Ashay Padwal, Vserv specializes in providing targeted advertising solutions across mobile devices. Here’s an overview of Vserv:

Overview of Vserv

Founded: 2010
Founders: Dippak Khurana and Ashay Padwal
Headquarters: Mumbai, India
Website: vserv.com

Services and Offerings

  1. Mobile Advertising Platform: Vserv operates a platform that enables advertisers to reach mobile users with targeted advertising campaigns.
  2. Audience Targeting: Utilizes advanced targeting capabilities to reach specific demographics, interests, and behaviors of mobile users.
  3. Monetization Solutions: Provides monetization opportunities for mobile app developers and publishers through targeted ad placements.
  4. Native Advertising: Offers native ad formats that seamlessly integrate into mobile apps and websites, enhancing user engagement and ad effectiveness.
  5. Programmatic Advertising: Facilitates programmatic buying and selling of mobile ads, optimizing efficiency and performance for advertisers and publishers.
  6. Data Analytics: Uses data analytics to provide insights into campaign performance and user behavior, enabling optimization of advertising strategies.

Key Features and Technologies

  • Mobile-first Approach: Focuses exclusively on mobile advertising, catering to the growing mobile user base globally.
  • Global Reach: While headquartered in India, Vserv serves clients and operates in multiple regions, including Asia, Africa, and the Middle East.
  • Innovation: Known for innovation in mobile advertising technologies and solutions, adapting to the evolving digital landscape.
  • Clientele: Works with a diverse range of advertisers, mobile app developers, and publishers seeking effective mobile advertising solutions.

Growth and Impact

Vserv has established itself as a significant player in the mobile advertising industry, leveraging technology and data-driven insights to deliver targeted and engaging ad experiences across mobile platforms. The company continues to expand its offerings and global footprint, aiming to enhance mobile advertising efficiency and effectiveness for its clients.

In summary, Vserv plays a crucial role in the mobile marketing ecosystem, focusing on delivering value through targeted advertising solutions tailored for the mobile-first world.

Here’s a summarized table outlining key information about Vserv:

AspectDetails
Founded2010
FoundersDippak Khurana, Ashay Padwal
HeadquartersMumbai, India
Websitevserv.com
ServicesMobile advertising platform, audience targeting, monetization
Key OfferingsNative advertising, programmatic advertising, data analytics
Global ReachAsia, Africa, Middle East
Industry FocusMobile marketing, advertising
InnovationEmphasis on mobile-first strategies, advanced targeting
ClientsAdvertisers, mobile app developers, publishers

Vserv continues to innovate and expand its presence in the mobile advertising industry, offering comprehensive solutions for targeting and engaging mobile audiences globally.

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3 Affle :

Affle Overview

Affle is a global technology company specializing in mobile marketing and advertising solutions. Established in 2005 by Anuj Khanna Sohum, Affle operates across multiple regions, leveraging its proprietary platforms to deliver targeted mobile advertising and monetization solutions. Here’s an overview of Affle:

  • Founded: 2005
  • Founder: Anuj Khanna Sohum
  • Headquarters: Singapore
  • Website: affle.com

Services and Offerings

  1. Mobile Advertising Platform: Affle offers a comprehensive mobile advertising platform that enables advertisers to reach targeted audiences effectively through various ad formats.
  2. Consumer Intelligence: Utilizes advanced data analytics and consumer insights to enhance targeting capabilities and optimize ad performance.
  3. Programmatic Advertising: Facilitates programmatic buying and selling of mobile ads, improving efficiency and ROI for advertisers and publishers.
  4. Ad Monetization: Provides monetization solutions for mobile app developers and publishers through targeted ad placements and strategies.
  5. Enterprise Solutions: Offers customized mobile marketing solutions for businesses to enhance customer engagement and drive growth.
  6. AI and Machine Learning: Integrates AI and machine learning technologies to optimize ad delivery and improve campaign outcomes.

Key Features and Technologies

  • Global Presence: Operates globally with offices in multiple countries across Asia, Europe, and North America.
  • Innovation: Known for innovation in mobile advertising technologies and solutions, adapting to market trends and consumer behaviors.
  • Partnerships: Collaborates with global brands, advertisers, and publishers to deliver impactful mobile marketing campaigns.

Growth and Impact

Affle has established itself as a leading player in the mobile marketing and advertising industry, focusing on delivering personalized and targeted advertising solutions to enhance engagement and drive results for its clients. The company continues to expand its technology offerings and global footprint to meet the evolving needs of mobile-first businesses.

Key Information Table

AspectDetails
Founded2005
FounderAnuj Khanna Sohum
HeadquartersSingapore
Websiteaffle.com
ServicesMobile advertising, consumer intelligence, programmatic ads
Key OfferingsAd platform, AI & machine learning, ad monetization
Global ReachOffices across Asia, Europe, North America
Industry FocusMobile marketing, advertising
InnovationAdvanced data analytics, AI-driven solutions
ClientsGlobal brands, advertisers, publishers

Affle continues to innovate and expand its presence in the mobile advertising space, focusing on leveraging technology and data-driven insights to deliver effective and targeted mobile marketing solutions globally.

also read :Top 10 Mobility Startups in India

4 Komli Media :

Komli Media was an Indian digital advertising technology company that operated primarily in the Asia-Pacific region. Founded in 2006 by Amar Goel, Akash Garg, and others, Komli Media aimed to provide solutions for digital advertising across various platforms. Here’s an overview of Komli Media:

Overview of Komli Media

  • Founded: 2006
  • Founders: Amar Goel, Akash Garg, and others
  • Headquarters: Mumbai, India
  • Website: (The company’s original website is no longer active as it was merged into SVG Media. Komli Media was later rebranded and integrated into other entities.)

Services and Offerings

  1. Digital Advertising Platform: Komli Media offered a digital advertising technology platform that enabled advertisers and publishers to reach their target audiences through display, video, mobile, and social advertising channels.
  2. Programmatic Advertising: It facilitated programmatic advertising solutions, allowing automated buying and selling of digital ads in real-time.
  3. Data and Analytics: Komli Media utilized data analytics to provide insights into audience behavior and campaign performance, helping advertisers optimize their ad spend.
  4. Mobile and Video Advertising: It specialized in mobile and video advertising solutions, catering to the growing demand for rich media formats.
  5. Publisher Monetization: Provided monetization solutions for publishers to maximize their revenue from digital advertising placements.

Acquisition and Transition

Komli Media went through several changes over the years. In 2015, Komli Media’s India business was acquired by SVG Media, a leading digital media network in South Asia. The remaining parts of Komli Media outside India were integrated into other entities. As a result, the Komli Media brand and website are no longer actively maintained.

Legacy and Impact

Komli Media played a significant role in advancing digital advertising technology in India and the Asia-Pacific region. It contributed to the growth of programmatic advertising and helped advertisers and publishers leverage digital platforms more effectively.

While the original Komli Media entity no longer exists, its legacy lives on through the advancements it brought to digital advertising technology and its impact on the industry in its formative years.

Since Komli Media’s original website and detailed current information are not readily available due to its integration into other entities, here is a general outline based on its historical operations and offerings:

AspectDetails
Founded2006
FoundersAmar Goel, Akash Garg, and others
HeadquartersMumbai, India
ServicesDigital advertising platform, programmatic advertising, data analytics
Key OfferingsDisplay advertising, video advertising, mobile advertising, publisher monetization
AcquisitionSVG Media acquired Komli Media’s India business in 2015
LegacyContributed to the advancement of digital advertising technology in India and Asia-Pacific
Current StatusIntegrated into other entities; Komli Media brand no longer active

This table provides a snapshot of Komli Media based on its historical operations and impact before its integration and rebranding into other entities within the digital advertising industry.

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5 AdPushup :

AdPushup is a technology company that focuses on helping web publishers optimize their ad revenues through advanced automated A/B testing and ad layout optimization. Here’s an overview of AdPushup:

Overview of AdPushup

  • Founded: 2013
  • Founders: Ankit Oberoi, Atul Agarwal
  • Headquarters: New Delhi, India
  • Website: adpushup.com

Services and Offerings

  1. Ad Optimization Platform: AdPushup offers a platform that enables web publishers to optimize their ad layouts through automated A/B testing and multivariate testing.
  2. Revenue Optimization: Helps publishers increase their ad revenues by optimizing ad placements, formats, sizes, and other variables based on real-time performance data.
  3. Header Bidding: Implements header bidding technology to maximize ad fill rates and revenue potential for publishers.
  4. Analytics and Insights: Provides detailed analytics and insights into ad performance, user engagement, and revenue metrics.
  5. Ad Operations Automation: Streamlines ad operations processes through automation, reducing manual efforts and enhancing efficiency.

Key Features and Technologies

  • A/B Testing: Conducts automated A/B tests to compare different ad layouts and configurations to determine the best-performing setup.
  • Machine Learning: Utilizes machine learning algorithms to optimize ad placements dynamically based on user behavior and performance data.
  • Integration with Ad Networks: Integrates with various ad networks and demand sources to facilitate better ad serving and monetization opportunities.

Impact and Clientele

AdPushup serves a wide range of web publishers, including media companies, bloggers, e-commerce sites, and other digital content creators looking to maximize their ad revenues effectively. The platform is designed to be user-friendly while offering powerful tools to improve ad performance and revenue outcomes.

Key Information Table

AspectDetails
Founded2013
FoundersAnkit Oberoi, Atul Agarwal
HeadquartersNew Delhi, India
Websiteadpushup.com
ServicesAd optimization, revenue optimization, header bidding
Key OfferingsA/B testing, machine learning, ad operations automation
ClientelePublishers, media companies, e-commerce sites
Industry ImpactImproved ad revenues through optimization technology

AdPushup continues to innovate and expand its services to meet the evolving needs of web publishers seeking to enhance their ad revenues and user engagement through advanced technology solutions.

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6 Amagi :

Amagi is a technology company specializing in cloud-based broadcast and targeted advertising solutions for TV networks and OTT platforms. Here’s an overview of Amagi:

Overview of Amagi

  • Founded: 2008
  • Founders: Baskar Subramanian, Srividhya Srinivasan, Srinivasan KA
  • Headquarters: Bangalore, India
  • Website: amagi.com

Services and Offerings

  1. Cloud Broadcast Solutions: Amagi provides cloud-based broadcast services that enable TV networks to manage and distribute content efficiently.
  2. Targeted Advertising: Offers targeted advertising solutions for TV and OTT platforms, allowing advertisers to reach specific audiences based on demographic, geographic, and behavioral data.
  3. Dynamic Ad Insertion: Facilitates dynamic ad insertion capabilities, allowing broadcasters to replace broadcast ads with targeted ads in real-time.
  4. Content Playout: Manages content playout and distribution workflows for TV channels and OTT platforms through its cloud infrastructure.
  5. Channel Monetization: Helps TV networks and content owners monetize their channels through targeted advertising and efficient content distribution.

Key Features and Technologies

  • Cloud Infrastructure: Utilizes cloud technology to deliver scalable and cost-effective broadcast and advertising solutions.
  • AI and Machine Learning: Integrates AI and machine learning to optimize ad placements and audience targeting for better campaign effectiveness.
  • Analytics and Reporting: Provides analytics and reporting tools to measure ad performance, audience engagement, and revenue metrics.

Impact and Clients

Amagi serves a global clientele, including TV networks, content owners, and OTT platforms seeking to enhance operational efficiency and monetization opportunities through advanced cloud-based solutions.

Key Information Table

AspectDetails
Founded2008
FoundersBaskar Subramanian, Srividhya Srinivasan, Srinivasan KA
HeadquartersBangalore, India
Websiteamagi.com
ServicesCloud broadcast, targeted advertising, dynamic ad insertion
Key OfferingsContent playout, channel monetization, AI-driven ad optimization
TechnologiesCloud infrastructure, AI, machine learning
ClienteleTV networks, content owners, OTT platforms

Amagi continues to innovate in the broadcast technology space, leveraging cloud solutions and advanced analytics to transform how TV networks and OTT platforms manage and monetize their content and advertising operations.

also read : Top 10 AdTech Startups in india

7 CleverTap :

CleverTap is a leading customer engagement and retention platform that helps businesses optimize user engagement through personalized and data-driven marketing strategies. Here’s an overview of CleverTap:

Overview of CleverTap

  • Founded: 2013
  • Founders: Sunil Thomas, Anand Jain, Suresh Kondamudi
  • Headquarters: San Francisco, California, USA (with offices worldwide)
  • Website: clevertap.com

Services and Offerings

  1. Customer Engagement: CleverTap offers tools for businesses to engage and retain their customers through personalized messaging, campaigns, and user journey orchestration.
  2. User Analytics: Provides advanced analytics and insights into user behavior, segmentation, and lifecycle stages to optimize marketing strategies.
  3. Omni-Channel Campaigns: Enables businesses to run omni-channel marketing campaigns across mobile, web, email, SMS, and other digital channels.
  4. Personalization: Utilizes AI and machine learning algorithms to deliver personalized recommendations, notifications, and experiences based on user preferences and behavior.
  5. Retention Optimization: Helps businesses improve user retention rates through targeted re-engagement campaigns and churn prediction.

Key Features and Technologies

  • AI and Machine Learning: Leverages AI-powered algorithms to analyze user data and predict user behavior for personalized marketing strategies.
  • Real-time Data: Provides real-time analytics and insights to enable businesses to make data-driven decisions quickly.
  • Segmentation: Offers advanced segmentation capabilities to target specific user groups with relevant marketing messages.

Impact and Clients

CleverTap serves a diverse range of clients globally, including e-commerce platforms, media companies, travel apps, and more, helping them drive engagement, retention, and growth through effective customer lifecycle management.

Key Information Table

AspectDetails
Founded2013
FoundersSunil Thomas, Anand Jain, Suresh Kondamudi
HeadquartersSan Francisco, California, USA
Websiteclevertap.com
ServicesCustomer engagement, user analytics, omni-channel campaigns
Key OfferingsPersonalization, retention optimization, AI-driven insights
TechnologiesAI, machine learning, real-time analytics
ClienteleE-commerce, media, travel apps, various digital businesses

CleverTap continues to innovate in the customer engagement space, helping businesses leverage data and technology to build meaningful relationships with their users and drive long-term growth and loyalty.

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8 MoEngage :

MoEngage is a customer engagement platform that empowers companies to orchestrate campaigns across channels to drive user engagement and retention. Here’s an overview of MoEngage:

Overview of MoEngage

  • Founded: 2014
  • Founders: Raviteja Dodda, Yashwanth Kumar, and Ajith Kumar
  • Headquarters: San Francisco, California, USA (with offices globally)
  • Website: moengage.com

Services and Offerings

  1. Omni-Channel Campaign Management: MoEngage enables businesses to create and manage omni-channel campaigns across mobile, email, web push, SMS, and other digital channels.
  2. Personalization: Utilizes AI and machine learning to deliver personalized messages, recommendations, and experiences based on user behavior and preferences.
  3. Automation: Provides automation tools for trigger-based messaging, user journey orchestration, and behavior-based segmentation.
  4. Analytics and Insights: Offers advanced analytics and insights to understand user behavior, campaign performance, and ROI.
  5. Retention Optimization: Helps businesses improve user retention through targeted re-engagement strategies and churn prediction.

Key Features and Technologies

  • AI-Powered Predictions: Uses AI for predictive analytics to forecast user behavior and optimize marketing campaigns in real-time.
  • Segmentation: Provides sophisticated segmentation capabilities to target specific user segments with relevant messaging.
  • Integration: Integrates with various data sources and platforms to enable seamless data flow and personalized communication.

Impact and Clients

MoEngage serves a wide range of industries including e-commerce, media, travel, finance, and more, helping them drive customer engagement, retention, and growth through effective marketing strategies.

Key Information Table

AspectDetails
Founded2014
FoundersRaviteja Dodda, Yashwanth Kumar, Ajith Kumar
HeadquartersSan Francisco, California, USA
Websitemoengage.com
ServicesOmni-channel campaign management, personalization, automation
Key OfferingsAI-powered predictions, retention optimization, analytics
TechnologiesAI, machine learning, automation
ClienteleE-commerce, media, travel, finance, various digital industries

MoEngage continues to innovate in the customer engagement and retention space, helping businesses leverage data-driven insights and automation to deliver personalized experiences and drive long-term customer loyalty.

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9 Media.net :

Media.net is a leading contextual advertising company that provides a comprehensive ad tech platform for publishers and advertisers worldwide. Here’s an overview of Media.net:

Overview of Media.net

  • Founded: 2010
  • Founders: Divyank Turakhia, Bhavin Turakhia
  • Headquarters: New York City, USA
  • Website: media.net

Services and Offerings

  1. Contextual Advertising: Media.net specializes in contextual advertising solutions that match ads to relevant content on publishers’ websites.
  2. Publisher Monetization: Offers monetization solutions for publishers through display ads, native ads, video ads, and other formats.
  3. Ad Technology Platform: Provides a robust ad tech platform that includes tools for ad management, optimization, and analytics.
  4. Ad Formats: Supports various ad formats including contextual ads, display ads, native ads, and video ads to cater to different publisher needs.
  5. Global Reach: Operates globally with a significant presence in North America, Europe, Asia, and other regions.

Key Features and Technologies

  • Contextual Targeting: Uses advanced algorithms to place ads contextually relevant to the content of web pages.
  • Ad Optimization: Optimizes ad placements and formats to maximize revenue for publishers and ROI for advertisers.
  • Real-time Reporting: Provides real-time analytics and reporting to track ad performance and optimize campaigns.

Impact and Clients

Media.net serves a diverse range of publishers including large media companies, content publishers, and bloggers looking to monetize their web traffic through effective contextual advertising strategies.

Key Information Table

AspectDetails
Founded2010
FoundersDivyank Turakhia, Bhavin Turakhia
HeadquartersNew York City, USA
Websitemedia.net
ServicesContextual advertising, publisher monetization, ad tech platform
Key OfferingsDisplay ads, native ads, video ads, ad optimization
TechnologiesContextual targeting, real-time reporting
Global ReachNorth America, Europe, Asia, global presence
ClienteleMedia companies, content publishers, bloggers

Media.net continues to innovate in the digital advertising space, focusing on contextual relevance and effective monetization solutions for publishers worldwide.

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10 Zenith Media :

Zenith Media is a global media agency that provides strategic planning, buying, and innovation in media services. Here’s an overview of Zenith Media:

Overview of Zenith Media

  • Founded: 1988
  • Parent Company: Publicis Groupe
  • Headquarters: London, United Kingdom
  • Website: zenithmedia.com

Services and Offerings

  1. Media Planning and Buying: Zenith Media specializes in strategic media planning and buying across traditional and digital channels.
  2. Innovation and Technology: Offers innovative solutions and uses advanced technology to optimize media campaigns and maximize ROI.
  3. Data and Analytics: Utilizes data-driven insights and analytics to target audiences effectively and measure campaign performance.
  4. Digital Transformation: Helps brands navigate the digital landscape and integrate digital strategies into their overall marketing efforts.
  5. Global Presence: Operates globally with offices in major cities around the world, serving international clients.

Key Features and Technologies

  • Cross-Channel Expertise: Provides integrated media solutions across TV, radio, print, digital, and emerging media platforms.
  • Audience Targeting: Utilizes audience segmentation and targeting capabilities to deliver personalized and effective media strategies.
  • Performance Measurement: Offers robust analytics and reporting tools to track media performance and optimize campaigns in real-time.

Impact and Clients

Zenith Media works with a wide range of clients, including global brands across various industries such as consumer goods, technology, automotive, and more. It focuses on driving business growth through effective media strategies and innovation.

Key Information Table

AspectDetails
Founded1988
Parent CompanyPublicis Groupe
HeadquartersLondon, United Kingdom
Websitezenithmedia.com
ServicesMedia planning, buying, innovation, digital transformation
Key OfferingsCross-channel expertise, data analytics, audience targeting
Global PresenceOffices worldwide
ClienteleGlobal brands across industries

Zenith Media continues to be a prominent player in the media agency landscape, known for its strategic insights, innovative approach, and global reach in media planning and buying services.

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