Top 10 FashionTech Startups in India

1 StyleDotMe :

StyleDotMe is a notable FashionTech startup based in India, known for pioneering augmented reality (AR) solutions in the fashion industry. Founded in 2014 by Meghna Saraogi and Akhil Tolani, StyleDotMe aims to revolutionize the way people shop for jewelry and accessories by offering virtual try-on experiences.

Key features and innovations of StyleDotMe include:

  1. Augmented Reality (AR) Try-On: StyleDotMe’s flagship product is an AR-based virtual trial room that allows users to try on jewelry and accessories virtually. This technology enhances the online shopping experience by enabling customers to see how items look on them in real-time through their smartphone cameras.
  2. Instant Fashion Advice: The platform also integrates a social element where users can seek instant feedback and fashion advice from their friends or a community of fashion enthusiasts. This interactive feature helps users make more informed purchasing decisions.
  3. Partnerships and Expansion: StyleDotMe has collaborated with various fashion brands and e-commerce platforms to integrate their AR technology, expanding its reach and impact in the fashion industry. The startup has also explored international markets to leverage its innovative solutions globally.
  4. Recognition and Awards: Over the years, StyleDotMe has garnered recognition for its innovative approach, winning awards and accolades in the startup and technology sectors. Its AR solutions have been particularly praised for bridging the gap between offline and online shopping experiences.

StyleDotMe continues to innovate and evolve its technology to meet the changing demands of the fashion industry, making it a significant player in the FashionTech space in India and beyond.

FoundersMeghna Saraogi and Akhil Tolani
HeadquartersNew Delhi, India
InnovationAR-based virtual try-on solutions for jewelry and accessories
Key ProductsAR-based virtual trial room app
Features– Virtual try-on using AR
– Social platform for fashion advice
Market ReachIndia and international partnerships with fashion brands and e-commerce platforms
RecognitionAwards and accolades for innovation in fashion technology
MissionTo revolutionize the way people shop for jewelry and accessories through augmented reality solutions
ImpactBridging the gap between offline and online shopping experiences, enhancing customer engagement and decision-making
ExpansionCollaborations with fashion brands and exploring global markets to expand reach

This table provides a concise overview of StyleDotMe, highlighting its founding details, key innovations, market impact, and more.

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2 Wooplr :

Wooplr was a popular fashion discovery and shopping app in India. However, as of my last update in January 2022, Wooplr has undergone changes and transitions. Here are some key details about Wooplr based on information available up to that time:

FoundersArjun Zacharia, Praveen Rajaretnam, Soumen Sarkar, Ankit Sabharwal
HeadquartersBengaluru, India
OverviewWooplr started as a fashion discovery and social shopping platform where users could discover, share, and shop for fashion products.
Features– Personalized fashion recommendations
– Social sharing of outfits and trends
– Direct shopping from the app
TransitionIn 2019, Wooplr underwent a significant transition where part of its business operations were acquired by a leading e-commerce platform.
Current StatusThe original Wooplr app and brand might have evolved or integrated into the acquiring company’s platform.
MissionTo provide a personalized shopping experience and empower users to discover and shop for fashion items based on their preferences.
ImpactPlayed a role in bridging fashion discovery with e-commerce in India, leveraging social sharing and personalized recommendations.
WebsiteWooplr (Note: The website might redirect to the acquiring company’s platform or have changed post-acquisition.)

Please note that since Wooplr has transitioned, it’s advisable to check the latest updates or the acquiring company’s platform for current offerings and details.

also read : Top 10 TravelTech Startups in India

3 Voonik :

Voonik is a prominent FashionTech startup based in India, focusing on providing personalized fashion shopping experiences to its users. Here are the key details about Voonik:

FoundersSujayath Ali and Navaneetha Krishnan
HeadquartersBengaluru, India
OverviewVoonik started as a personal shopping platform that offered curated fashion recommendations based on user preferences, body type, and style.
Key Features– Personalized fashion recommendations
– Wide range of fashion products including clothing, accessories, and footwear
– Ability to shop based on body type and style preferences
TechnologyUsed machine learning algorithms to enhance personalized shopping experiences
Market PresenceInitially focused on the Indian market, catering to diverse fashion needs
AcquisitionsAcquired several startups to enhance its technology and expand its offerings
ChallengesFaced challenges in scaling and competition within the fashion e-commerce sector in India
Current StatusVoonik has evolved its business model over the years and continues to operate in the fashion e-commerce space.

Voonik gained popularity for its innovative approach to personalized fashion shopping and continues to be a significant player in the Indian FashionTech industry. For the most current information, visiting their official website or recent news updates would provide insights into their latest developments.

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4 Roposo :

Roposo is a social networking platform centered around fashion and lifestyle, which originated in India. Here’s an overview of Roposo:

FoundersMayank Bhangadia, Avinash Saxena, and Kaushal Shubhank
HeadquartersGurugram, India
IndustryFashionTech, Social Media
OverviewRoposo started as a video-sharing platform focusing on fashion, beauty, and lifestyle content. It allows users to create, share, and discover content related to fashion trends, DIYs, and more.
Key Features– Video creation and sharing
– Discovery of fashion and lifestyle trends
– Shopping integration for fashion products
CommunityBuilt a large community of fashion enthusiasts and influencers
AcquisitionIn 2019, Roposo was acquired by Glance, a subsidiary of InMobi, to enhance its content and commerce platform capabilities.
IntegrationIntegrated with Glance’s platform to leverage its reach and engagement across mobile devices
Current StatusContinues to operate as a social commerce platform with a focus on fashion and lifestyle content and shopping integration.

Roposo remains a popular platform in India for users interested in fashion, beauty, and lifestyle content. Its integration with Glance has expanded its capabilities in mobile-based content discovery and commerce, further enhancing its role in the FashionTech sector.

also read : Top 10 FashionTech Startups in India

5 Zapyle :

Zapyle is a unique FashionTech startup in India, specializing in the luxury fashion segment with a focus on pre-owned designer clothing and accessories. Here’s an overview of Zapyle:

FoundersRashi Menda
HeadquartersBengaluru, India
IndustryFashionTech, Luxury Resale
OverviewZapyle operates as an online marketplace where users can buy and sell pre-owned luxury fashion items such as clothing, bags, shoes, and accessories.
Key Features– Marketplace for pre-owned luxury fashion
– Authentication and quality assurance for products
– Curated collections and personalized recommendations
TechnologyUtilizes technology for seamless transactions and user experience
Market PresenceInitially focused on the Indian market, catering to the growing demand for sustainable fashion and luxury goods
ExpansionExplored partnerships and international expansion to broaden its user base and offerings
ImpactPlayed a role in promoting sustainable fashion practices by extending the lifecycle of luxury fashion items through resale
Current StatusContinues to operate as a leading platform in the luxury resale segment, providing a marketplace for premium fashion enthusiasts

Zapyle has carved out a niche in the FashionTech industry by addressing the demand for luxury fashion while promoting sustainability through resale. It offers a curated shopping experience with a focus on authenticity and quality, catering to fashion-conscious consumers looking for unique pieces at competitive prices. For those interested in luxury fashion and sustainable shopping, Zapyle remains a noteworthy platform in India.

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6 Flyrobe :

Flyrobe was a popular FashionTech startup in India that offered fashion rental services, allowing users to rent clothing and accessories for special occasions. Here are the key details about Flyrobe:

FoundersShreya Mishra, Pranay Surana, and Tushar Saxena
HeadquartersMumbai, India
IndustryFashionTech, Rental Marketplace
OverviewFlyrobe started as a platform that provided rental services for designer and premium clothing, allowing users to rent outfits for events such as weddings, parties, and photo shoots.
Key Features– Rental of designer and premium fashion
– Wide range of clothing and accessories for various occasions
– Convenient delivery and pickup services
TechnologyUtilized technology for inventory management, logistics, and customer experience enhancement
Market PresenceInitially focused on major Indian cities, catering to urban consumers interested in fashion-forward rental options
ChallengesFaced challenges related to scaling operations and managing logistics effectively in a rental marketplace
TransitionIn 2019, Flyrobe faced financial difficulties and eventually pivoted its business model to focus on other ventures, such as digital marketing.
LegacyDespite its challenges, Flyrobe contributed to popularizing the concept of fashion rentals in India, influencing the FashionTech landscape.
Current StatusWhile Flyrobe as a rental platform has ceased operations, its founders and technology may still be involved in other ventures or projects.
WebsiteN/A (The original Flyrobe website is no longer active as a rental platform.)

Flyrobe played a significant role in introducing and popularizing fashion rental services in India, catering to a market of consumers seeking access to premium fashion without the full investment of ownership. Although the original rental platform is no longer active, its impact on the FashionTech industry in India remains noteworthy.

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7 Fynd :

Fynd is a prominent FashionTech startup in India that operates as a fashion e-commerce platform, connecting users with nearby stores and offering a wide range of fashion products. Here’s an overview of Fynd:

FoundersFarooq Adam, Harsh Shah, and Sreeraman MG
HeadquartersMumbai, India
IndustryFashionTech, E-commerce
OverviewFynd started as an omnichannel retail platform that aggregates fashion products from various brands and local stores, offering users a seamless shopping experience both online and offline.
Key Features– Aggregation of fashion products from multiple brands and stores
– Integration of offline stores with online inventory
TechnologyUtilizes technology for inventory management, order fulfillment, and personalized shopping experiences
Business ModelInitially focused on providing a unified shopping experience by bridging the gap between online and offline retail
ExpansionExpanded its operations and partnerships to enhance product offerings and user engagement
Current FocusFocused on enhancing its technology platform to optimize inventory management and improve customer satisfaction
ChallengesFaced challenges related to scaling operations and maintaining competitive pricing in the crowded e-commerce market in India
AcquisitionsMade strategic acquisitions to strengthen its technology stack and expand market reach
Current StatusContinues to operate as a fashion e-commerce platform, evolving its services and technology to meet changing consumer preferences

Fynd has positioned itself as a key player in the FashionTech sector in India by leveraging technology to streamline the fashion shopping experience and integrate online and offline retail channels. Its approach aims to offer convenience, variety, and competitive pricing to fashion-conscious consumers across the country.

also read : Top 10 BeautyTech Startups in india

8 Ninjacart :

Ninjacart, although primarily known for its innovations in fresh produce supply chain management, has also ventured into the fashion segment with innovative supply chain solutions for apparel. Here’s an overview of Ninjacart:

FoundersThirukumaran Nagarajan, Kartheeswaran KK, Ashutosh Vikram, Sharath Loganathan, and Vasudevan Chinnathambi
HeadquartersBengaluru, India
IndustryAgriTech, Supply Chain, FashionTech (related to supply chain innovations)
OverviewNinjacart initially started as an AgriTech startup, focusing on optimizing the supply chain for fresh produce, connecting farmers directly with retailers and restaurants.
Fashion SegmentExpanded its supply chain innovations to include apparel, exploring efficient distribution and logistics solutions for fashion products.
TechnologyUtilizes technology for real-time inventory management, logistics optimization, and data-driven decision-making in supply chain operations.
Market PresenceEstablished a strong presence in the Indian market, serving retailers and consumers with fresh produce and potentially expanding into fashion.
InnovationKnown for its innovative approach to supply chain management, leveraging technology to reduce wastage and improve efficiency in logistics.
ChallengesFaces challenges related to scaling operations across different product categories and managing complex supply chain dynamics.
Current StatusContinues to innovate and expand its supply chain solutions across various sectors, potentially including fashion and apparel distribution.

Ninjacart’s entry into the fashion segment signifies its ambition to apply its expertise in supply chain optimization beyond agriculture, potentially offering efficient distribution solutions for apparel and other fashion products in India’s competitive market.

also read : Top 10 ConstructionTech Startups in india

9 Liva Fluid Fashion :

Liva Fluid Fashion is not a startup per se but rather a brand under Aditya Birla Group’s umbrella, focusing on innovative fabric solutions within the FashionTech domain. Here’s an overview:

BrandLiva Fluid Fashion
Parent CompanyAditya Birla Group
HeadquartersMumbai, India
IndustryFashionTech, Textiles
OverviewLiva Fluid Fashion is known for its innovative fabric technologies that blend comfort, aesthetics, and sustainability. It offers a range of fluid fabrics that are used by various apparel brands to create stylish and comfortable clothing.
Key Features– Innovative fabric technologies
– Focus on fluidity, comfort, and sustainability
TechnologyIncorporates advanced textile technologies to enhance fabric properties
CollaborationsCollaborates with fashion brands and designers to integrate Liva fabrics into their collections
ImpactPromotes sustainable fashion practices by offering eco-friendly fabrics that reduce environmental impact
Market ReachWidely used in the Indian and global fashion industry, enhancing garment quality and appeal
RecognitionRecognized for its contributions to the textile and fashion industry through innovative fabric solutions
Current StatusContinues to innovate and expand its range of fluid fabrics, catering to the evolving demands of fashion-conscious consumers
WebsiteLiva Fluid Fashion

Liva Fluid Fashion plays a significant role in advancing FashionTech by focusing on textile innovations that prioritize both style and sustainability. Its fabrics are widely used by leading fashion brands, contributing to the enhancement of garment quality and comfort while promoting eco-conscious fashion choices.

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10 Hipcouch :

Hipcouch is a unique player in the intersection of technology and interior design rather than strictly FashionTech. Here’s an overview of Hipcouch:

FoundersPankaj Poddar
HeadquartersMumbai, India
IndustryInterior Design, Home Decor, Technology
OverviewHipcouch operates as a technology-driven interior design platform that offers personalized home decor solutions. It caters to residential and commercial spaces, leveraging technology to streamline the interior design process.
Key Features– Personalized interior design services
– Technology integration for design visualization and project management
ServicesProvides end-to-end interior design solutions, including conceptualization, execution, and project management
TechnologyUtilizes 3D visualization tools and project management software to enhance design accuracy and client engagement
Market PresenceInitially focused on the Indian market, serving clients seeking customized and modern interior design solutions
InnovationKnown for its innovative approach to blending technology with interior design, offering efficient and aesthetically pleasing solutions
ExpansionExplores partnerships and collaborations to expand its reach and offer diverse design options
Current StatusContinues to operate as a leading interior design platform, leveraging technology to enhance the home decor experience for clients

Hipcouch stands out by integrating advanced technology with interior design expertise to deliver tailored home decor solutions. While not directly FashionTech, its innovative approach aligns with the broader trend of using technology to enhance aesthetics and functionality in living spaces.

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