In January 2025, Chandigarh-based startup The Naturik Co captivated audiences on Shark Tank India Season 4, securing a historic ₹4 crore all-shark deal. Founders Sahil Vohra and Isha Chadha Vohra pitched their protein-rich, preservative-free breakfast products, sparking a bidding war among all five sharks. This milestone has thrust the brand into the spotlight, raising questions about its net worth, growth plans, and impact on India’s health food market. Here’s a deep dive into The Naturik Co’s journey, its founders, and why this deal matters.

Aspect	Details
Company	The Naturik Co, a Chandigarh-based startup founded in 2022.
Founders	Sahil Vohra (CEO) and Isha Chadha Vohra (co-founder).
Products	Protein-rich, preservative-free breakfast mixes (Cheela Mix, Masala Khichdi, Sprouts Mix).
Shark Tank India Deal	₹4 crore for 22.22% equity at ₹18 crore valuation, all five sharks invested (Season 4, Episode 18, January 2025).
Revenue	₹87 lakh (FY23-24); ₹2.1 crore (FY24-25, up to October 2024).
Net Worth/Valuation	Valued at ₹18 crore per Shark Tank deal; exact net worth undisclosed.
Funding Use	Expand production, distribution, new products, team, and inventory.
Market Context	Targets India’s health food market, growing 12% annually (Euromonitor, 2023).
Challenges	Closing deal, improving SEO (559 monthly organic visitors), sodium concerns, packaging.
Future Plans	Scale across India, explore international markets, leverage shark mentorship.

A Game-Changing Shark Tank Moment

On Shark Tank India Season 4, Episode 18, The Naturik Co made history. The founders initially sought ₹50 lakh for 2% equity, valuing their company at ₹25 crore. Their pitch highlighted a range of instant breakfast mixes—Cheela Mix, Masala Khichdi, and Sprouts Mix—designed for urban consumers seeking healthy, convenient options. The sharks, including Aman Gupta and Anupam Mittal, were impressed by the products’ high protein content and clean ingredients, free of sugar, refined flour, and preservatives.

The pitch quickly escalated into a bidding war. Aman Gupta offered ₹1 crore for 5% equity, while others countered with competing deals. After intense negotiations, the founders sealed a ₹4 crore deal for 22.22% equity at an ₹18 crore valuation, with all five sharks—Aman Gupta, Anupam Mittal, Vineeta Singh, Kunal Bahl, and one other—investing together. This rare all-shark deal underscores the brand’s potential to disrupt India’s breakfast food market.

Why it matters: The deal highlights the growing demand for healthy, convenient foods in India, where urban lifestyles fuel the need for quick nutrition. It also showcases Shark Tank India’s role in elevating innovative startups.

Founders with Vision and Expertise

Sahil Vohra, CEO, and Isha Chadha Vohra, co-founder, bring a blend of corporate and food industry experience to The Naturik Co. Founded in 2022, their Chandigarh-based startup targets health-conscious consumers with products that prioritize nutrition and convenience. Sahil’s business acumen and Isha’s operational insights impressed the sharks, who praised their understanding of the competitive landscape and clear expansion plans.

The founders’ ability to negotiate a joint deal with all five sharks reflects their strategic thinking. “Fund utilization has been planned even before we started the round,” Sahil Vohra told Indian Retailer. “As we expand our presence—both online and offline—we need resources to fuel the growth.” Their vision includes scaling across India and exploring international markets.

Why it matters: Strong leadership is critical for startups navigating India’s crowded food sector. The founders’ expertise positions The Naturik Co for sustainable growth.

Financials and Net Worth Insights

The Naturik Co began sales in 2023, reporting ₹87 lakh in revenue for FY23-24, with a 12% negative EBITDA, equating to ₹10 lakh in losses. By October 2024, FY24-25 revenue reached ₹2.1 crore, signaling rapid growth. The ₹4 crore shark investment, pending due diligence, values the company at ₹18 crore. However, whether the deal has closed remains unclear, as SharkTankIndiaClub.com notes the process may still be ongoing.

Estimating net worth is challenging without full financial transparency. Based on the valuation and revenue trends, The Naturik Co’s market potential is significant, but its current net worth likely aligns closely with its ₹18 crore valuation. The sharks’ mentorship and networks are expected to boost partnerships with retail chains and enhance online visibility, further driving value.

Real-world example: For context, Bira 91, another Indian food and beverage brand, leveraged investor backing to scale from a ₹50 crore valuation in 2015 to over ₹2,000 crore by 2022, illustrating the potential for rapid growth with strategic funding.

Why it matters: The financial trajectory and shark backing signal The Naturik Co’s potential to become a major player in India’s ₹1.5 lakh crore packaged food market.

Funding Fuels Ambitious Growth

The ₹4 crore investment will support production enhancements, distribution network expansion, and new product development. The founders plan to strengthen their lean team and build inventory to meet rising demand. Their products, which use moisture control technology and vacuum packing for a one-year shelf life, are well-suited for both online and offline retail.

The sharks’ involvement goes beyond capital. Their expertise in branding, retail, and scaling businesses will help The Naturik Co compete with established players like MTR and Bagrry’s. “With the backing of five influential investors, The Naturik Co is poised to scale new heights in the health food industry,” Indian Retailer reported.

Why it matters: Strategic funding and mentorship can accelerate market penetration, especially in a sector where consumer trust and distribution are key.

Case Study: Solving the Breakfast Challenge

The Naturik Co addresses a pressing need in urban India: healthy, quick breakfast options. Its products, ready in as little as three minutes, cater to busy professionals and fitness enthusiasts. Anupam Mittal, a shark and fitness advocate, praised the high protein content, though Vineeta Singh suggested packaging improvements. The brand’s focus on clean ingredients aligns with global trends toward natural foods.

A 2023 Euromonitor report noted that India’s health food market grew 12% annually, driven by rising awareness of nutrition. The Naturik Co’s preservative-free, protein-rich mixes position it to capture this demand. However, challenges like poor SEO performance (559 organic visitors monthly, per SharkTankAudits.com) and sodium concerns raised by shark Kunal Bahl highlight areas for refinement.

Why it matters: By solving the breakfast challenge, The Naturik Co taps into a growing market while addressing consumer pain points, a recipe for long-term success.

Looking Ahead: A Bright Future

The Naturik Co’s Shark Tank India triumph marks a pivotal moment. With ₹4 crore in funding, a valuation of ₹18 crore, and the backing of five industry titans, the brand is set to redefine India’s breakfast landscape. Founders Sahil and Isha Vohra’s vision, coupled with strategic shark mentorship, positions the company for exponential growth.

Yet, challenges remain. Closing the deal, optimizing SEO, and refining packaging will be critical. If successful, The Naturik Co could emulate brands like Bira 91, scaling rapidly in a competitive market. For now, its story inspires entrepreneurs and health-conscious consumers alike, proving that innovation and persistence can yield extraordinary results.

Why it matters: The Naturik Co’s rise reflects India’s entrepreneurial spirit and the growing appetite for healthier lifestyles, with ripple effects for startups and consumers nationwide.

Frequently Asked Questions (FAQ) About The Naturik Co

Below are answers to common questions about The Naturik Co, its Shark Tank India journey, founders, funding, and future, based on the recent news article.

1. What is The Naturik Co?

The Naturik Co is a Chandigarh-based startup founded in 2022, specializing in healthy, protein-rich, preservative-free breakfast products like Cheela Mix, Masala Khichdi, and Sprouts Mix. Designed for urban consumers, these instant mixes cater to those seeking nutritious, convenient meal options.

2. What happened on Shark Tank India with The Naturik Co?

In January 2025, on Shark Tank India Season 4, Episode 18, founders Sahil Vohra and Isha Chadha Vohra pitched their brand, seeking ₹50 lakh for 2% equity. After a competitive bidding war, they secured a historic ₹4 crore all-shark deal for 22.22% equity at an ₹18 crore valuation from sharks Aman Gupta, Anupam Mittal, Vineeta Singh, Kunal Bahl, and one other.

3. Who are the founders of The Naturik Co?

Sahil Vohra (CEO) and Isha Chadha Vohra (co-founder) are the driving forces behind The Naturik Co. Sahil brings business expertise, while Isha contributes operational insights, enabling the brand to navigate India’s competitive food market effectively.

4. What is The Naturik Co’s net worth?

Based on the Shark Tank India deal, The Naturik Co is valued at ₹18 crore. However, its exact net worth depends on additional financial factors not publicly disclosed. The company reported ₹2.1 crore in revenue for FY24-25 (up to October 2024), indicating strong growth potential.

5. How will The Naturik Co use the ₹4 crore investment?

The ₹4 crore will fund production enhancements, expand distribution networks, develop new products, strengthen the team, and build inventory. The sharks’ mentorship will also support branding and retail partnerships to boost market presence.

6. What products does The Naturik Co offer?

The Naturik Co offers instant breakfast mixes, including Cheela Mix, Masala Khichdi, and Sprouts Mix. These products are high in protein, free of sugar, refined flour, and preservatives, and use moisture control technology and vacuum packing for a one-year shelf life.

7. Why was the Shark Tank India deal significant?

The all-shark deal is a rare achievement, highlighting The Naturik Co’s market potential and the sharks’ confidence in its founders. It underscores the growing demand for healthy, convenient foods in India and positions the brand to compete with established players like MTR and Bagrry’s.

8. What challenges does The Naturik Co face?

The company faces challenges such as closing the ₹4 crore deal (pending due diligence), improving its SEO performance (currently 559 organic visitors monthly), and addressing concerns about sodium content raised by shark Kunal Bahl. Packaging improvements were also suggested by shark Vineeta Singh.

9. How does The Naturik Co fit into India’s health food market?

The Naturik Co taps into India’s growing health food market, which, per a 2023 Euromonitor report, is expanding at 12% annually. Its preservative-free, protein-rich products align with consumer demand for nutritious, convenient options, particularly among urban professionals and fitness enthusiasts.

10. What’s next for The Naturik Co?

With shark backing, The Naturik Co aims to scale across India and explore international markets. The founders plan to enhance online and offline presence, refine products, and leverage the sharks’ networks for retail partnerships, potentially mirroring the growth of brands like Bira 91.

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Last Updated on: Thursday, May 15, 2025 5:17 pm by Sai Jyothi | Published by: Sai Jyothi on May 15, 2025 5:16 pm | News Categories: News

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