News Centre
1 StyleDotMe :
StyleDotMe is a notable FashionTech startup based in India, known for pioneering augmented reality (AR) solutions in the fashion industry. Founded in 2014 by Meghna Saraogi and Akhil Tolani, StyleDotMe aims to revolutionize the way people shop for jewelry and accessories by offering virtual try-on experiences.
Key features and innovations of StyleDotMe include:
- Augmented Reality (AR) Try-On: StyleDotMe’s flagship product is an AR-based virtual trial room that allows users to try on jewelry and accessories virtually. This technology enhances the online shopping experience by enabling customers to see how items look on them in real-time through their smartphone cameras.
- Instant Fashion Advice: The platform also integrates a social element where users can seek instant feedback and fashion advice from their friends or a community of fashion enthusiasts. This interactive feature helps users make more informed purchasing decisions.
- Partnerships and Expansion: StyleDotMe has collaborated with various fashion brands and e-commerce platforms to integrate their AR technology, expanding its reach and impact in the fashion industry. The startup has also explored international markets to leverage its innovative solutions globally.
- Recognition and Awards: Over the years, StyleDotMe has garnered recognition for its innovative approach, winning awards and accolades in the startup and technology sectors. Its AR solutions have been particularly praised for bridging the gap between offline and online shopping experiences.
StyleDotMe continues to innovate and evolve its technology to meet the changing demands of the fashion industry, making it a significant player in the FashionTech space in India and beyond.
| Aspect | Details |
|---|---|
| Founded | 2014 |
| Founders | Meghna Saraogi and Akhil Tolani |
| Headquarters | New Delhi, India |
| Industry | FashionTech |
| Innovation | AR-based virtual try-on solutions for jewelry and accessories |
| Key Products | AR-based virtual trial room app |
| Features | – Virtual try-on using AR – Social platform for fashion advice |
| Market Reach | India and international partnerships with fashion brands and e-commerce platforms |
| Recognition | Awards and accolades for innovation in fashion technology |
| Mission | To revolutionize the way people shop for jewelry and accessories through augmented reality solutions |
| Impact | Bridging the gap between offline and online shopping experiences, enhancing customer engagement and decision-making |
| Expansion | Collaborations with fashion brands and exploring global markets to expand reach |
| Website | StyleDotMe |
This table provides a concise overview of StyleDotMe, highlighting its founding details, key innovations, market impact, and more.
also read : Top 10 Edutech Startups in India
2 Wooplr :
Wooplr was a popular fashion discovery and shopping app in India. However, as of my last update in January 2022, Wooplr has undergone changes and transitions. Here are some key details about Wooplr based on information available up to that time:
| Aspect | Details |
|---|---|
| Founded | 2013 |
| Founders | Arjun Zacharia, Praveen Rajaretnam, Soumen Sarkar, Ankit Sabharwal |
| Headquarters | Bengaluru, India |
| Industry | FashionTech |
| Overview | Wooplr started as a fashion discovery and social shopping platform where users could discover, share, and shop for fashion products. |
| Features | – Personalized fashion recommendations – Social sharing of outfits and trends – Direct shopping from the app |
| Transition | In 2019, Wooplr underwent a significant transition where part of its business operations were acquired by a leading e-commerce platform. |
| Current Status | The original Wooplr app and brand might have evolved or integrated into the acquiring company’s platform. |
| Mission | To provide a personalized shopping experience and empower users to discover and shop for fashion items based on their preferences. |
| Impact | Played a role in bridging fashion discovery with e-commerce in India, leveraging social sharing and personalized recommendations. |
| Website | Wooplr (Note: The website might redirect to the acquiring company’s platform or have changed post-acquisition.) |
Please note that since Wooplr has transitioned, it’s advisable to check the latest updates or the acquiring company’s platform for current offerings and details.
also read : Top 10 TravelTech Startups in India
3 Voonik :
Voonik is a prominent FashionTech startup based in India, focusing on providing personalized fashion shopping experiences to its users. Here are the key details about Voonik:
| Aspect | Details |
|---|---|
| Founded | 2013 |
| Founders | Sujayath Ali and Navaneetha Krishnan |
| Headquarters | Bengaluru, India |
| Industry | FashionTech |
| Overview | Voonik started as a personal shopping platform that offered curated fashion recommendations based on user preferences, body type, and style. |
| Key Features | – Personalized fashion recommendations – Wide range of fashion products including clothing, accessories, and footwear |
| – Ability to shop based on body type and style preferences | |
| Technology | Used machine learning algorithms to enhance personalized shopping experiences |
| Market Presence | Initially focused on the Indian market, catering to diverse fashion needs |
| Acquisitions | Acquired several startups to enhance its technology and expand its offerings |
| Challenges | Faced challenges in scaling and competition within the fashion e-commerce sector in India |
| Current Status | Voonik has evolved its business model over the years and continues to operate in the fashion e-commerce space. |
| Website | Voonik |
Voonik gained popularity for its innovative approach to personalized fashion shopping and continues to be a significant player in the Indian FashionTech industry. For the most current information, visiting their official website or recent news updates would provide insights into their latest developments.
also read : Top 10 Mobility Startups in India
4 Roposo :
Roposo is a social networking platform centered around fashion and lifestyle, which originated in India. Here’s an overview of Roposo:
| Aspect | Details |
|---|---|
| Founded | 2014 |
| Founders | Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank |
| Headquarters | Gurugram, India |
| Industry | FashionTech, Social Media |
| Overview | Roposo started as a video-sharing platform focusing on fashion, beauty, and lifestyle content. It allows users to create, share, and discover content related to fashion trends, DIYs, and more. |
| Key Features | – Video creation and sharing – Discovery of fashion and lifestyle trends – Shopping integration for fashion products |
| Community | Built a large community of fashion enthusiasts and influencers |
| Acquisition | In 2019, Roposo was acquired by Glance, a subsidiary of InMobi, to enhance its content and commerce platform capabilities. |
| Integration | Integrated with Glance’s platform to leverage its reach and engagement across mobile devices |
| Current Status | Continues to operate as a social commerce platform with a focus on fashion and lifestyle content and shopping integration. |
| Website | Roposo |
Roposo remains a popular platform in India for users interested in fashion, beauty, and lifestyle content. Its integration with Glance has expanded its capabilities in mobile-based content discovery and commerce, further enhancing its role in the FashionTech sector.
also read : Top 10 FashionTech Startups in India
5 Zapyle :
Zapyle is a unique FashionTech startup in India, specializing in the luxury fashion segment with a focus on pre-owned designer clothing and accessories. Here’s an overview of Zapyle:
| Aspect | Details |
|---|---|
| Founded | 2015 |
| Founders | Rashi Menda |
| Headquarters | Bengaluru, India |
| Industry | FashionTech, Luxury Resale |
| Overview | Zapyle operates as an online marketplace where users can buy and sell pre-owned luxury fashion items such as clothing, bags, shoes, and accessories. |
| Key Features | – Marketplace for pre-owned luxury fashion – Authentication and quality assurance for products |
| – Curated collections and personalized recommendations | |
| Technology | Utilizes technology for seamless transactions and user experience |
| Market Presence | Initially focused on the Indian market, catering to the growing demand for sustainable fashion and luxury goods |
| Expansion | Explored partnerships and international expansion to broaden its user base and offerings |
| Impact | Played a role in promoting sustainable fashion practices by extending the lifecycle of luxury fashion items through resale |
| Current Status | Continues to operate as a leading platform in the luxury resale segment, providing a marketplace for premium fashion enthusiasts |
| Website | Zapyle |
Zapyle has carved out a niche in the FashionTech industry by addressing the demand for luxury fashion while promoting sustainability through resale. It offers a curated shopping experience with a focus on authenticity and quality, catering to fashion-conscious consumers looking for unique pieces at competitive prices. For those interested in luxury fashion and sustainable shopping, Zapyle remains a noteworthy platform in India.
also read : Top 10 HRtech Startups in India
6 Flyrobe :
Flyrobe was a popular FashionTech startup in India that offered fashion rental services, allowing users to rent clothing and accessories for special occasions. Here are the key details about Flyrobe:
| Aspect | Details |
|---|---|
| Founded | 2015 |
| Founders | Shreya Mishra, Pranay Surana, and Tushar Saxena |
| Headquarters | Mumbai, India |
| Industry | FashionTech, Rental Marketplace |
| Overview | Flyrobe started as a platform that provided rental services for designer and premium clothing, allowing users to rent outfits for events such as weddings, parties, and photo shoots. |
| Key Features | – Rental of designer and premium fashion – Wide range of clothing and accessories for various occasions |
| – Convenient delivery and pickup services | |
| Technology | Utilized technology for inventory management, logistics, and customer experience enhancement |
| Market Presence | Initially focused on major Indian cities, catering to urban consumers interested in fashion-forward rental options |
| Challenges | Faced challenges related to scaling operations and managing logistics effectively in a rental marketplace |
| Transition | In 2019, Flyrobe faced financial difficulties and eventually pivoted its business model to focus on other ventures, such as digital marketing. |
| Legacy | Despite its challenges, Flyrobe contributed to popularizing the concept of fashion rentals in India, influencing the FashionTech landscape. |
| Current Status | While Flyrobe as a rental platform has ceased operations, its founders and technology may still be involved in other ventures or projects. |
| Website | N/A (The original Flyrobe website is no longer active as a rental platform.) |
Flyrobe played a significant role in introducing and popularizing fashion rental services in India, catering to a market of consumers seeking access to premium fashion without the full investment of ownership. Although the original rental platform is no longer active, its impact on the FashionTech industry in India remains noteworthy.
also read : Top 10 AdTech Startups in india
7 Fynd :
Fynd is a prominent FashionTech startup in India that operates as a fashion e-commerce platform, connecting users with nearby stores and offering a wide range of fashion products. Here’s an overview of Fynd:
| Aspect | Details |
|---|---|
| Founded | 2012 |
| Founders | Farooq Adam, Harsh Shah, and Sreeraman MG |
| Headquarters | Mumbai, India |
| Industry | FashionTech, E-commerce |
| Overview | Fynd started as an omnichannel retail platform that aggregates fashion products from various brands and local stores, offering users a seamless shopping experience both online and offline. |
| Key Features | – Aggregation of fashion products from multiple brands and stores |
| – Integration of offline stores with online inventory | |
| Technology | Utilizes technology for inventory management, order fulfillment, and personalized shopping experiences |
| Business Model | Initially focused on providing a unified shopping experience by bridging the gap between online and offline retail |
| Expansion | Expanded its operations and partnerships to enhance product offerings and user engagement |
| Current Focus | Focused on enhancing its technology platform to optimize inventory management and improve customer satisfaction |
| Challenges | Faced challenges related to scaling operations and maintaining competitive pricing in the crowded e-commerce market in India |
| Acquisitions | Made strategic acquisitions to strengthen its technology stack and expand market reach |
| Current Status | Continues to operate as a fashion e-commerce platform, evolving its services and technology to meet changing consumer preferences |
| Website | Fynd |
Fynd has positioned itself as a key player in the FashionTech sector in India by leveraging technology to streamline the fashion shopping experience and integrate online and offline retail channels. Its approach aims to offer convenience, variety, and competitive pricing to fashion-conscious consumers across the country.
also read : Top 10 BeautyTech Startups in india
8 Ninjacart :
Ninjacart, although primarily known for its innovations in fresh produce supply chain management, has also ventured into the fashion segment with innovative supply chain solutions for apparel. Here’s an overview of Ninjacart:
| Aspect | Details |
|---|---|
| Founded | 2015 |
| Founders | Thirukumaran Nagarajan, Kartheeswaran KK, Ashutosh Vikram, Sharath Loganathan, and Vasudevan Chinnathambi |
| Headquarters | Bengaluru, India |
| Industry | AgriTech, Supply Chain, FashionTech (related to supply chain innovations) |
| Overview | Ninjacart initially started as an AgriTech startup, focusing on optimizing the supply chain for fresh produce, connecting farmers directly with retailers and restaurants. |
| Fashion Segment | Expanded its supply chain innovations to include apparel, exploring efficient distribution and logistics solutions for fashion products. |
| Technology | Utilizes technology for real-time inventory management, logistics optimization, and data-driven decision-making in supply chain operations. |
| Market Presence | Established a strong presence in the Indian market, serving retailers and consumers with fresh produce and potentially expanding into fashion. |
| Innovation | Known for its innovative approach to supply chain management, leveraging technology to reduce wastage and improve efficiency in logistics. |
| Challenges | Faces challenges related to scaling operations across different product categories and managing complex supply chain dynamics. |
| Current Status | Continues to innovate and expand its supply chain solutions across various sectors, potentially including fashion and apparel distribution. |
| Website | Ninjacart |
Ninjacart’s entry into the fashion segment signifies its ambition to apply its expertise in supply chain optimization beyond agriculture, potentially offering efficient distribution solutions for apparel and other fashion products in India’s competitive market.
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9 Liva Fluid Fashion :
Liva Fluid Fashion is not a startup per se but rather a brand under Aditya Birla Group’s umbrella, focusing on innovative fabric solutions within the FashionTech domain. Here’s an overview:
| Aspect | Details |
|---|---|
| Brand | Liva Fluid Fashion |
| Parent Company | Aditya Birla Group |
| Headquarters | Mumbai, India |
| Industry | FashionTech, Textiles |
| Overview | Liva Fluid Fashion is known for its innovative fabric technologies that blend comfort, aesthetics, and sustainability. It offers a range of fluid fabrics that are used by various apparel brands to create stylish and comfortable clothing. |
| Key Features | – Innovative fabric technologies |
| – Focus on fluidity, comfort, and sustainability | |
| Technology | Incorporates advanced textile technologies to enhance fabric properties |
| Collaborations | Collaborates with fashion brands and designers to integrate Liva fabrics into their collections |
| Impact | Promotes sustainable fashion practices by offering eco-friendly fabrics that reduce environmental impact |
| Market Reach | Widely used in the Indian and global fashion industry, enhancing garment quality and appeal |
| Recognition | Recognized for its contributions to the textile and fashion industry through innovative fabric solutions |
| Current Status | Continues to innovate and expand its range of fluid fabrics, catering to the evolving demands of fashion-conscious consumers |
| Website | Liva Fluid Fashion |
Liva Fluid Fashion plays a significant role in advancing FashionTech by focusing on textile innovations that prioritize both style and sustainability. Its fabrics are widely used by leading fashion brands, contributing to the enhancement of garment quality and comfort while promoting eco-conscious fashion choices.
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10 Hipcouch :
Hipcouch is a unique player in the intersection of technology and interior design rather than strictly FashionTech. Here’s an overview of Hipcouch:
| Aspect | Details |
|---|---|
| Founded | 2016 |
| Founders | Pankaj Poddar |
| Headquarters | Mumbai, India |
| Industry | Interior Design, Home Decor, Technology |
| Overview | Hipcouch operates as a technology-driven interior design platform that offers personalized home decor solutions. It caters to residential and commercial spaces, leveraging technology to streamline the interior design process. |
| Key Features | – Personalized interior design services – Technology integration for design visualization and project management |
| Services | Provides end-to-end interior design solutions, including conceptualization, execution, and project management |
| Technology | Utilizes 3D visualization tools and project management software to enhance design accuracy and client engagement |
| Market Presence | Initially focused on the Indian market, serving clients seeking customized and modern interior design solutions |
| Innovation | Known for its innovative approach to blending technology with interior design, offering efficient and aesthetically pleasing solutions |
| Expansion | Explores partnerships and collaborations to expand its reach and offer diverse design options |
| Current Status | Continues to operate as a leading interior design platform, leveraging technology to enhance the home decor experience for clients |
| Website | Hipcouch |
Hipcouch stands out by integrating advanced technology with interior design expertise to deliver tailored home decor solutions. While not directly FashionTech, its innovative approach aligns with the broader trend of using technology to enhance aesthetics and functionality in living spaces.
